JUGADA MESTRA
Jugada Mestra is a podcast in catalan that takes its cue from American late night talk shows. Focused on everything outside the mainstream, it is an ode to vandalism and complicity in the shape of monologues, stand up, interviews and musical acts. It's a slightly more underground strain of comedy, like what you find in small theatres, comedy clubs and off broadway stages.
The project, captained by Carles SĂ nchez VerdĂș and Charlie Pee, had a very clear spirit and attitude, they just needed some visuals to get them across, which we were happy to provide.
Jugada Mestra's visual identity starts from the logo and continues throughout the graphic interventions defined by the talk show format: Animated logo, opening and end credits, splash screens, chyrons, split screens and social media elements.Â
Our process was guided by two goals: Focus on our hosts, the permanent elements in every episode and the ones who make Jugada Mestra what I is, and condensing the underground essence of the project, which led us away the glossy visuals from the mainstream.
Big type set in tightly cut containers change shape, colour, texture and size while being travelled by a dynamic line resembling a team's playbook. The red, white, blue and black bring character and electricity while the logo and all its characters with a live of its own bring the fun. To top it off the textured aesthetic inspired by zines and photocopying add that underground touch that was essential to Carles' and Chalie's vision.
